·animated film production with distribution
·films, motion picture production with distribution
·motion picture and video production
·motion picture production and distribution
·motion picture studios, producing motion pictures and videos
·music video production
·music video, production with distribution
·production of instructional films, movies and animated cartoon films
·production of television show programs or commercials
·Tripods for stable shots (also called a locked down shot)
·Hand-held for a more energetic and jittery feel - often used to depict natural
movement
·Non-leveled camera angles see Dutch angle
·Whip pan and Whip zoom
·Vertical motion shots using a job or crane often in the beginning or ends of
videos
·Steadicam for smooth movement and tracking shots at slower speeds such as moving
through rooms or following actors and action.
·3-axis stabilized gimbal for smooth motion shots at any speed. The gimbal compensates
for the camera operators’ movements much like a steadicam but through electronic motors
instead of through inertia. The gimbal allows for operators to move much more freely
than a steadicam because of the considerably smaller amount of weight used in a gimbal
setup. Gimbals can access many places that would be impossible for a steadicam because
of this added portability.
Corporate videos production can be scripted and covers a wide range of purposes from corporate Communication, Training and Education, videotaping conferences and conventions, products and services, and sales. The most common type of corporate video is the "Corporate Overview Video," which introduces the company's executive team and puts a name and face to the people in charge. This video is used as a way to communicate a company's core beliefs and values as well as their overall mission statement. This video is often called the "foundation" of a company's video content as it sets the tone and communication style for all of their other video content.
Corporate event videos occur at conventions or trade shows and cover the multiple-day event including speakers, break-out sessions, awards ceremonies and local recreational activities in which the conventioneers participate. An on-site editor then creates a short video presentation that is shown before the close of the convention. Many national or international companies also take advantage of the convention venue to gather interviews of their key employees or customers to speak on the company's behalf as it is much easier to film everyone at a central location.
Product videos are created with the main purpose of selling a product and offer an opportunity to communicate all of the highlights and features of a product which are typically written on the product page in text but with the added bonus of showcasing glamour shots of the product. The most effective product videos are typically between 2 and 3 minutes in duration, balancing the amount of information provided while keeping the audience engaged.
Two styles of producing video are ENG (Electronic news-gathering) and EFP (Electronic field production). Television broadcast productions include television commercials, infomercials, newscasts, variety shows, game shows, live television, documentaries, news magazines, sitcoms, and reality shows, among others. Shows can be distributed by broadcast syndication. SP video production was the broadcast television standard from the early 1980s up until the beginning of the 21st century, when many television stations began using digital media to shoot, transmit, and store High-definition (HD) footage.
Video production can be used at sporting, school, stage, wedding, church, and similar events to provide recordings of the events. Event video productions range in distribution from a wedding video that is custom made for a bride and groom and their immediate family and friends, to a dance recital where dozens to hundreds of videos are sold to individual dancers. Event video production can also be used to broadcast events live to viewers at home such as a press conference or concert. Video of live events can be sent by microwave or a satellite truck from the event location to a television studio in order to be broadcast. Event video usually refers to video made on an event, and has some sort of currency, for example news.
Increasing internet speeds, the transition to digital from physical formats such as tape to file-based media and the availability of cloud-based video services has increased use of the internet to provision services previously delivered on-premise in the context of commercial content creation for example video editing. In some cases the lower costs of equivalent services in the cloud has driven adoption and in others the greater scope for collaboration and time savings. Many web sites include videos. Although not necessarily produced online, many video production tools allow the production of videos without actually using a physical camera. An example of this is using the YouTube video editor to create a video using pre-existing video content that is held on the platform under Creative Commons license. Video content is being used in an ever-growing range of contexts, including testimonial videos, web presenter videos, help section videos, interviews, parodies, product demonstrations, training videos, and thank you videos. Marketing videos are made on the basis of the campaign target. Explainer videos are used for explaining a product, commercial videos for introducing a company, sales videos for selling a product, and social media videos for brand awareness. Individual Internet marketing videos are primarily produced in-house and by small media agencies, while a large volume of videos are produced by big media companies, crowd sourced production marketplaces, or in scalable video production platforms. Most Internet marketing videos serve the purpose of interacting with the audience. The two main types of internet marketing videos are transactional videos, which aim to sell a product to a customer, and reference videos, which are designed to keep the customer on the site.